DALL·E 2, Panic Attacks, Divvy, and Netflix

Happy Sunday!

We're obsessed with two things over here at Every: studying businesses, and studying humans. And we did a lot of both this week.

What we learned about businesses this week:

• The second order consequences of DALL·E 2
• Why Microsoft should buy Netflix
• How to launch a crypto token
• How one of proptech's hottest companies, Divvy, works

What we learned about humans this week:

• The science of panic attacks and how to tame them
• How to open and close your awareness

Pretty good right? Our mission is to feed the minds and hearts of the people who build the internet—and this week is a good example of exactly what that means.

Excited? Let's dive in.

Rent, Own, or Divvy

Tyler Okland / Every

Historically, if you wanted a place to live you had two options: buy the home outright, or rent it from someone else. But sometimes getting a mortgage isn't possible for the house of your dreams—and spending money on rent feels like a waste.

That's what proptech company Divvy is built to fix. Divvy buys houses for its customers, rents the house back to them, and allows them to build equity over time with each rent payment. They're now one of the top-five acquirers of single family homes in America. But how big can this business get? Guest-writer Tyler Okland examines.

Read.

DALL·E 2 and The Origin of Vibe Shifts

Nathan Baschez / Divinations

Some time around 2015 there was a mysterious vibe shift in web design. Before the vibe shift, all the cool websites used flashy photography as a core part of their aesthetic. Afterward, everyone started using hand-drawn illustrations. What happened? Unsplash, the photography website, made photography cheap to use in web design—so more expensive, hand-drawn graphics became cool.

Nathan believes that a similar vibe shift is on the horizon: DALL·E 2 promises to make all visual graphics cheap to make, by anyone. What are the implications? He examines in this week's essay.

Read.

How I Tamed Panic