Lex Helped Write This Newsletter

Here’s everything we published this week.

October 23, 2022

Knowledge Partner: McKinsey & Company

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Happy Sunday!

Wow, what a week! In case you missed it, last weekend we launched a product. It’s called Lex, and it’s a word processor with AI baked in, created with the goal of helping you unlock your best writing. In fact, we had Lex help us write the digest this week!

The response so far has been incredible—thank you to everyone who has signed up, given feedback, and helped spread the word.

If you haven’t already, make sure you sign up to join the waitlist (paid Every subscribers get priority access, so subscribe to skip the line).

Now, on to this week’s posts!

How Lex HappenedButton

Nathan Baschez / Divinations

About a month ago, Nathan decided he wanted a weekend hack project. Last week, we launched Lex into the world. The results were better than any of us could have imagined: 25,000 signups in 24 hours, 1 million impressions of the announcement tweet, DMs and emails overflowing with interest.

In this post, Nathan unpacks what he’s learned from building Lex, and why he thinks the launch went so well. He also shares what’s next for Lex, and how we hope to grow it from a promising new product to an essential tool—and maybe even a pretty good business.

Read.

An AI Might Have Written This

Fadeke Adegbuyi / Cybernaut

In case you haven’t noticed, the entire team at Every has had AI on the brain—including Fadeke. Last month, she wrote about the rise of AI companion chatbots. This month, she’s writing about… wouldn’t you know it, AI writer tools.

While it’s not quite the Hal 9000 from 2001: A Space Odyssey, AI is starting to play a role in content creation—not to replace writers, but as a creative sparring partner of sorts. In this post, Fadeke explores how writers are harnessing the creative potential of AI writing partners—and where the trend might lead to next.

Read.