NFTs are MLMs, How to Pick Your Initial Market, and More

Hi friends! Happy Sunday :)

Here's everything we published this week!

NFT Projects are just MLMs for Tech Elites

Evan Armstrong / Napkin Math

In this week's #1 post, Evan Armstrong says a thing most of us have probably thought—but in a more balanced way than you might expect. The headline garnered a few NGMIs from the crypto faithful, and applause lines from crypto haters. But the article itself is striving to effectively sit on the NFT fence—pointing out the good and warning about the bad. We heartily recommend it to start your Sunday.

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The Market Wedge: How to Pick Your Initial Market

Nathan Baschez & Eric Thompson / Divinations

One of the hardest part of early stage entrepreneurship is picking your initial market. The instinct is to go big: build something that as many people as possible will want, so you can grow as quickly as possible. But many successful startups, like Uber, AirBnB, and Facebook, did exactly the opposite. They sacrificed growth for power by using a market wedge: picking an initial market they could dominate before beginning their expansion. In this comprehensive review, Nathan takes on the market wedge and explains how you can use it to pick the initial market for your startup.

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The Theology of Productivity

Sarah Chappell / Superorganizers

In many ways, productivity has replaced religion in creating structure and meaning in our lives. And, to be honest, that often feels empty. The reason things are this way is that we've taken some aspects of religious practice and applied them to our work life—but left other important pieces behind. This essay explores the religious roots of productivity culture and builds a roadmap for being productive while also feeling good—rather than empty.

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