Notion vs. Microsoft, Storytelling Tips, and more.

Here's everything we published this week.

November 28, 2021

Knowledge Partner: McKinsey & Company

Build new businesses, at scale. Did your last great idea fail to take off? You’re not alone—only 22 percent of new businesses launched in the past 10 years scaled up successfully. And that’s a problem in a world where two-thirds of the value created in new-business building comes from getting to scale. But certain practices can make a big difference.

Check out new research to see how focusing on scalability can help build a new business that actually gets off the ground.

Read Now

Want to sponsor Every? Click here.

Happy Sunday!

For our American readers, Happy Thanksgiving! We're keeping it brief this weekend—here are a few pieces to give you something to read while you're lounging around, snacking on those leftover turkey cranberry sandwiches.

How Do You Compete with Free?

Evan Armstrong / Napkin Math

Notion is the hottest productivity software on the planet, with an adoring community and a fresh $10B valuation. Will it be enough to beat Microsoft? In our top article this week, Evan tackles the eternal question: how does David beat Goliath? Notion is assembling a rebel alliance consisting of teenagers on TikTok, devs using their APIs, and novel automation partners. Will it work? Check out the article to see Evan's full prediction.

Read.