Mediocre Success Is Worse Than Outright Failure, Speculative Fiction Writes the Future, and More!

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Mediocre Success Is Worse Than Outright Failure

Startups are defined by uncertainty—so the worst outcome for a startup is ambiguity in the form of mediocre success.

This isn't simply a case of "go big or go home," as investor and founder Abraham Thomas argues. It's because such a result provides a lack of clear learning in the face of inherent business uncertainties. And the point of startup experimentation isn't success or failure itself—it’s the learning. Rather than hedging bets and playing it safe, Abraham emphasizes the benefits of clear-cut failures and triumphs. His advice to startups when running experiments: make sure that there’s a well-defined distinction between success and failure to avoid ending up in the messy middle.

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