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...we’ve got you covered! This is the biggest week we’ve had in a long time, so strap in! 

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Tech Stocks’ Favorite Lie to Investors: How the LTV/CAC ratio is manipulated to take advantage of retail investors

Evan Armstrong in Napkin Math  

For this issue, Evan teamed up with his pal and growth expert Spencer to show us how the metrics used to define Lifetime Value of Customer (LTV) actually work, how to measure the acquisition costs to acquire a customer, and what good performance looks like.

How James Clear is Writing His Next Book: The author of Atomic Habits shares his secrets

Dan Shipper in Superorganizers

Atomic Habits was a best-seller, and James Clear is working on his follow-up. Dan spoke with James about his writing process, how he uses Asana and Google Docs for research and drafting, meeting readers where they are, compressing ideas, the power of positioning, and more. Whether you’re a writer or not [yet], there’s a lot to learn here!