The Leverage

When I started Every in 2020 I wrote down a set of problems I thought I could work on for 10 years. At the top was: How do I help the best writers in the world get paid for their work?

One of the biggest pleasures of running this company is not only that we get to pay writers for their work—but that we get to turn amateur writers into professionals. When Evan Armstrong started working with us, he’d never been paid to write. As of today, he’s been a full-time professional writer for three years, having published almost 500,000 words on Every.

Now I get to watch another milestone in his journey: leaving Every to launch his own publication, The Leverage. It’s a bittersweet moment, but I couldn’t be more excited for Evan to spread his wings on his own. You can sign up for it here.

I thought that watching a writer turn pro was the best perk of this job. It turns out that watching that same writer learn to fly solo is even better.

If you’re ready for the same leap, we’re ready to help. Send two writing samples (or links) to [email protected].

Here’s to Evan’s next chapter—and to the writers who’ll follow.—Dan Shipper, Every cofounder and CEO

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We are in the midst of the most profound change in human history. The rules that once defined how business “should work” are being tossed out, and I'm starting a new venture to help you figure out what wins in the next era.

I'm excited to announce the launch of The Leverage, a publication designed to give investors, founders, and operators an unfair advantage in the time to come.