Introducing Spiral v2

TLDR: We’re launching a new version of Spiral—our tool to help you automate your repetitive creative work. It features a complete interface redesign and over 200+ Every-created Spirals to help you write everything from viral X posts, to LinkedIn posts, to blog posts. Find it on Product Hunt. Watch our launch video on X. Or try Spiral today.

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In June we launched Spiral, a tool to help you automate your repetitive creative work.

Since then over 5,000 people have used Spiral more than 60,000 times to create viral X posts, product launch announcements, catchy headlines, YouTube descriptions, therapy notes, and SEC filing summaries—to name just a few examples.

Today we’re launching Spiral v2, a totally redesigned and more powerful version of Spiral.

Here’s what’s new:

A complete interface redesign to help you filter and find Spirals easily for any channel or use case (we think it’s beautiful)
200 new Every-created Spirals that we’ve handcrafted to help you create incredible viral X posts, LinkedIn posts, blog posts, and more
Significantly more powerful outputs with our enhanced AI writing engine and the new Claude Sonnet 3.5

You can now buy Spiral standalone for yourself or your team for $15 per seat per month. Of course, you can also get it as part of your Every subscription—along with access to all of our content and the software we build.

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Want to learn more? Here are the details.

A beautiful new interface

We’ve completely redesigned the Spiral dashboard to help you find your favorite Spirals and run them with just a few clicks:

You can now easily filter by input and output:

200+ Every-created Spirals to help you create great content—fast

AI is only as good as the way it’s prompted, and that’s why we’ve poured all of the taste that goes into making Every into creating the best Spirals possible for each of your tasks.

We’ve spent hundreds of hours building Spirals for everything from X posts to blog posts to product launch announcements (they’re marked “Built by Team Spiral”):

These Spirals should allow you to start at 80 percent on any of your creative tasks with catchy, confident outputs. So you can spend your time making them great—instead of starting from scratch.

You can also now easily clone any public Spiral to add it to your own library and make customizations to fit your voice and style:

Enhanced writing engine and the new Claude Sonnet 3.5

We’ve also totally revamped the prompts that power Spiral’s writing engine and integrated the new Claude Sonnet 3.5. You’ll get quality outputs that closely match your style—fast.

If you want to see how this works, you can try Spiral out with the four public Spirals handcrafted by the Every team. Use these Spirals to turn this product announcement into:

What comes next

Our dream is to make Spiral a powerful tool to help you create content that’s catchy, confident, and authentic—that feels like the best version of you—in seconds. You can expect fast and frequent updates over the coming months to help you do exactly that:

Content workflows—we’ll help you turn one piece of content into outputs customized for many different channels, all in one click.
Integrations—we’ll make it easy to get inputs into Spiral from other tools and post outputs to your favorite channels, like LinkedIn, Slack, email, and more.
More control and faster outputs—we’ll make it easier to fine-tune Spiral output and see more results more quickly, so you can make progress as quickly as possible.

Spiral v2 is a big step in Spiral’s evolution. It’s also a big step for Every.

This new release was conceptualized and built in its entirety by the new general manager of Spiral, Danny Aziz.

Danny was an Every reader for years and joined us as an entrepreneur in residence just a few months ago. Now, he’s taken on the whole product himself. You can read Danny’s full story of joining Every in his piece for our Studio column, Source Code.

This is a big deal for Every, too, because it proves something crucial about our model: We can find talented people to run the products we create—and we can do that from our community of readers. We’re documenting everything we learn in this process, and I can’t wait to show you what’s coming.

As always, if you become an Every subscriber today you’ll get access to all of our writing—and all of the products we incubate, including Spiral, Sparkle, and Lex. We’ll have at least one more product for you before the year is out.

Become an Every subscriber today:

And make sure to try out Spiral:

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Dan Shipper is the cofounder and CEO of Every, where he writes the Chain of Thought column and hosts the podcast AI & I. You can follow him on X at @danshipper and on LinkedIn, and Every on X at @every and on LinkedIn.

We also build AI tools for readers like you. Automate repeat writing with Spiral. Organize files automatically with Sparkle. Write something great with Lex.