Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Jul 16, 2024

What I Got Wrong About VR

Whoopsie, I may have gotten a little excited

Aug 18, 2022

What is an Asset?

Plus a new course from Napkin Math!

Aug 25, 2022

Finance is Narrative Not Numbers

The Subtle Art of Manipulating CFOs

Apr 22, 2021

Am I getting ripped off writing at Every?

Screenshots of my contract and the financial model I used to decide

Feb 10, 2022

Is YC the Monopoly It Thinks It Is?

The Pricing Power Flex

Oct 7, 2021

The End of Software, Again

The impending doom of horizontal SaaS

Jul 23, 2024

Vibes Are a Legitimate Economic Indicator

In her debut book, Kyla Scanlon makes the case for feeling the numbers

Apr 3, 2024

The One-person Billion-dollar Company

Can AI agents make you a billionaire?

Aug 22, 2024

Copy Rights and Wrongs

Who owns the output of AI—the machines or the creators?

Sep 24, 2024

The One-person Billion-dollar Company

Can AI agents make you a billionaire?

Mar 23, 2022

BIG announcement incoming

I'm going full time on Napkin Math

Apr 18, 2024

Don’t Dismiss the Apple Vision Pro

Apple has a hit on its hands. Will it seize the opportunity?

Sep 5, 2024

Vibes-based Search

The next big disruption in software is here, and it understands what you’re looking for better than you do

May 13, 2021

In Defense of WeWork’s Community-Adjusted EBITDA

Clarifying the murky middle ground between Gross Profits and Net Income

Jul 28, 2021

Twilio’s Second Act

Twilio rode its API to a $66B valuation. Now it’s trying to become the Universal Switchboard for the internet.

Jan 28, 2025

What Actually Matters (And What Doesn’t) For DeepSeek

Allow us to explain why your 401k is down

Apr 11, 2024

Can the Truly Moral Billionaire Please Stand Up?

My quest to find Jesus Christ with a Gulfstream

Apr 29, 2021

Gross Margin: An Indicator of Market Power

What America's Oldest Jeweler Can Teach Us About the Value of Bling

Aug 20, 2021

How a Climate Tech Startup Closed 5+ Enterprise Deals Before Even Launching

Remora, The Bureaucracy Buster

Sep 2, 2021

Content Moderation Double-Bind Theory

The market failures damning content to ever increasing sensationalism

Sep 23, 2024

What Are AI Agents—And Who Profits From Them?

The newest wave of AI research is changing everything

Aug 16, 2024

Feasting at the Trough of AI Slop

AI imagery is more popular, more powerful, and less harmful than you think

Feb 28, 2025

Playing ‘Civilization 7’ Is Like Being a Ruthless Corporate Consultant

Let’s talk about the tech world’s relationship with video games

Feb 13, 2025

Does OpenAI’s Deep Research Put Me Out of a Job?

An investigation into a Sam Altman tweet