June 23, 2020
When Apple introduces a new feature in a keynote presentation, they usually explain it using an admirably consistent three-part structure:
- Problem
- Solution
- How it works
But, for those of us interested in strategy, there’s more to the story. Businesses don’t just do things because they’re good for the consumer. They also do things in order to enhance profitability, accelerate growth, and deepen competitive moats.
I like to imagine that every new feature announced today, when originally pitched to some manager inside Apple, had a fourth standard part of the story:
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