Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
How media creates power
Everything I’ve learned about writing on the internet
Smaller, faster, cheaper, weirder
The surprisingly compelling audio app that has consumed my life
The lifecycle of a business is to be born simple, grow complex, and then die.
How the tool for networked thought can grow into its $200m valuation
By Means of Natural Selection
GPT-powered journaling is changing my life
The past, present, and future of writing on the internet
The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.
The point isn’t just to make money—it’s to change the systems that human attention flows through. You can’t understand Substack without understanding this.
Five lesser-known benefits of thinking out loud
The Economics of Belief Transmission
If you’re building the tech equivalent of balsamic strawberry ice cream, don’t expect vanilla scale
How I learned to stop worrying and love the robots that tell me what to do
Physics metaphors are everywhere in business. If you follow where they lead, you end up in fascinating places
Reading the tea leaves and reacting to the hype
How to make 1 + 1 = 3
…but is OpenAI the new Intel?
An introduction to Clay Christensen’s most underrated idea: “The Conservation of Modularity”
The math that quantifies how much execution matters
The dust has settled. Now what?
Narratives have network effects
They’re betting the farm on Reels. Will it blow up in their face?
