Nathan Baschez

Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.

Dec 17, 2020

Why Content is King

How media creates power

Feb 14, 2023

How to Write Essays That Spread

Everything I’ve learned about writing on the internet

Oct 12, 2021

How Memes Control Everything

The Economics of Belief Transmission

Apr 18, 2023

A New Kind of Startup Is Coming

Smaller, faster, cheaper, weirder

Apr 21, 2022

DALL·E 2 and The Origin of Vibe Shifts

By Means of Natural Selection

Jul 24, 2020

Complexity Convection

The lifecycle of a business is to be born simple, grow complex, and then die.

Sep 17, 2020

Roam’s road ahead

How the tool for networked thought can grow into its $200m valuation

Mar 21, 2023

Supercharging My Focus (with Help from AI)

GPT-powered journaling is changing my life

Jan 17, 2023

How Physics Explains Business

Physics metaphors are everywhere in business. If you follow where they lead, you end up in fascinating places

Jul 12, 2022

Did Medium Succeed?

The past, present, and future of writing on the internet

Mar 28, 2023

OpenAI: the Next Tech Giant?

Reading the tea leaves and reacting to the hype

Jan 3, 2023

Beware Flavored Software

If you’re building the tech equivalent of balsamic strawberry ice cream, don’t expect vanilla scale

Aug 23, 2020

Instagram can’t recreate TikTok’s Magic

The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.

Mar 14, 2023

LLMs are the new CPUs

…but is OpenAI the new Intel?

Mar 15, 2022

Substack’s Ideology

The point isn’t just to make money—it’s to change the systems that human attention flows through. You can’t understand Substack without understanding this.

Jan 10, 2023

Writing as Strategy

Five lesser-known benefits of thinking out loud

Jul 26, 2022

Instagram’s Existential Bet

They’re betting the farm on Reels. Will it blow up in their face?

Jun 28, 2022

What kind of company do you want to build?

Scale, speed, or freedom: choose two

May 2, 2023

Robo-Coaches Are Here

How I learned to stop worrying and love the robots that tell me what to do

Aug 9, 2022

Execution is Exponential

The math that quantifies how much execution matters

Apr 15, 2020

Bundle Magic

How to make 1 + 1 = 3

May 3, 2020

Finding Power

An introduction to Clay Christensen’s most underrated idea: “The Conservation of Modularity”

Feb 28, 2023

How Ideas Grow

Narratives have network effects

Jun 25, 2020

Will HEY Work?

The dust has settled. Now what?