How Lex Happened

25,000 users in 24 hours

October 19, 2022

Sponsored By: Matter

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Wow!

In case you didn’t hear: on Sunday, October 16th we launched a product I’ve been building. It’s called Lex, and it’s a word processor with an AI built in that helps you unlock your best writing.

The response surpassed my wildest hopes and dreams:

25,000 signups in the first 24 hours
10,000 views of the demo video
1 million impressions of the announcement tweet
Sequoia already included us in a market map of generative AI tools
DMs and emails overflowing with interest

I’m not gonna lie, it feels surreal and amazing. This is clearly an opportunity to do something special, and all of us here at Every are committed to making it happen. (Just in case you’re wondering: yes, we’re going to keep writing!)

This week on Divinations, I’m going to talk about what I’ve learned from building Lex so far, and why I think the launch went so well. I think it will be useful for anyone building new products, thinking through positioning, and planning launches. I’m also going to talk about what’s next for Lex, and how we hope to grow it from a promising new product to an essential tool—and maybe even a pretty good business.

So let’s dive in.