Why Content is King

How media creates power

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"For example, I couldn’t tell you the difference between fans of Cowboy Bebop and Dragonball Z, but I’d wager a lot of money that millions of anime fans could go on for hours about the subtle differences in who likes one or the other."

What? That's ridiculous. Let me give you an example of how ridiculous it is, replace Cowboy Bebop and Dragonball Z with something you're more familiar with and keep the rest of the sentence the same:

For example, I couldn’t tell you the difference between fans of Harry Potter and Game of Thrones, but I’d wager a lot of money that millions of fantasy fans could go on for hours about the subtle differences in who likes one or the other.

Nathan Baschez over 4 years ago

@GBM Right, that is the point I'm making! Before that, I say "What content lacks in its ability to signal wealth, it makes up for in its ability to signal extremely specific attributes and affinities."

To you these seem like wildly different properties (because they are!) but to me from a distance I just squint and see "anime". It's great that the more into something you get, the more the specifics matter, because that creates room for all sorts of stuff to exist that wouldn't if we didn't care about the fine details that distinguish one media property from another.

Zoe Nguyen almost 3 years ago

Really well-articulated article which is still so relevant over a year later. I haven't seen any analysis about "content is king" that deeply and widely before so thank you so much for amazing perspectives about content and 7 powers in general which I think can be used to analysis almost anything.

@jeff tang over 2 years ago

"The poster child for process power is Toyota. They successfully competed with US automakers by making a thousand tiny improvements to the process of car creation. When layered together, it made a huge difference. But it was so complex it took a long time for competitors to copy it."

Execution is exponential. Mr. Beast too.

@wadiejallam04 over 1 year ago

it's amazing