Bundle Magic

How to make 1 + 1 = 3

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@jaspercurry over 4 years ago

Really enjoyed this post - thank you! One question though. You say "if people have zero demand for most things in your bundle, it’s a bad idea to try and force a bundle on them". While Spotify and Netflix provide one type of good, their users arguably have zero demand for most things in the bundle. How do you square this with the earlier statement?