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Instagram’s redesign — aggressive! 😯
What happened?
- Last week Instagram added “Reels” and “Shop” to the app’s homescreen, which is used by over 500m users daily.
- Both Reels and Shop originally launched in the US this summer, buried behind a few taps in the “Explore” tab.
- Predictably, users are unhappy with the change. The replies here are pretty savage, but perhaps beauty vlogger James Charles summed it up best: “I hate it here.”
Why? What’s the strategy?
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