Crafting a Book Proposal

2

Your proposal is like a business plan for your book.

It needs to justify why your book is worth not just years of your time and effort, but the time and effort of dozens of professionals around the country (and maybe even around the world) who will be needed to get your book on shelves. Not to mention the time and money of the many thousands of readers you hope will buy it.

This is perhaps the hardest idea for writers new to publishing to wrap their head around: you write the proposal and sell your book before writing it.

This took me years to fully understand. It completely went against the vision in my mind of a writer toiling late into the night, for years on end, only to emerge victoriously with a completed manuscript in hand. In this vision, the writer doesn’t have to prove that the book will be worth reading. She already has it, so she can just show that it is worth reading.

Find Out What
Comes Next in Tech.

Start your free trial.

New ideas to help you build the future—in your inbox, every day. Trusted by over 75,000 readers.

Subscribe

Already have an account? Sign in

What's included?

  • Unlimited access to our daily essays by Dan Shipper, Evan Armstrong, and a roster of the best tech writers on the internet
  • Full access to an archive of hundreds of in-depth articles
  • Unlimited software access to Spiral, Sparkle, and Lex

  • Priority access and subscriber-only discounts to courses, events, and more
  • Ad-free experience
  • Access to our Discord community

Related Essays

Every

What Comes Next in Tech

Subscribe to get new ideas about the future of business, technology, and the self—every day