There have been 3 Eras of Productivity in modern times, each defined by a seminal book:
The Values-First Era at the dawn of corporate America told us that character was the most important thing. If you were a virtuous person, living according to principles and high ideals, you’d be successful. But then the cutthroat corporate culture of the 1980’s set in, and everyone realized they had to look out for their own interests.
The Goals-First Era came next, proclaiming that we should have clear goals to help focus our efforts. No one was going to give us a handout, so we had to ruthlessly drive toward the outcomes we wanted to happen. But goals too lost their luster. As the new millennium began and the uncertainty in the world spun seemingly out of control, we started looking for a process to follow.
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