Thesis

Big ideas from builders.

Dec 9, 2024

How to Build a Truly Useful AI Product

Generative AI breaks the old startup playbook

May 29, 2025

Knowledge Work Is Dying—Here’s What Comes Next

While AI devours information-based roles, OpenAI, Alphabet, and Apple are investing in wisdom work—and you can, too

Nov 18, 2024

The End of Productivity

Why creativity is the new currency of success

Nov 25, 2024

The Real Value of AI Isn’t General Intelligence

The market for artificial general intelligence is small. Founders should bet on specialized solutions instead.

Jan 6, 2025

The New Science of Growth Marketing

The quantitative revolution took over finance. Now, thanks to AI, it’s coming for growth.

Apr 7, 2025

The Race Is On to Redesign Everything for AI Agents

There are billion-dollar markets to be seized—if you can learn to see like an agent.

Apr 28, 2025

AI Isn’t Only a Tool—It’s a Whole New Storytelling Medium

Three principles for worldbuilding in the AI era

Apr 8, 2025

This Master of AI Agents Is Most at Home in the Analog

Tina He spends her days building at the cutting edge of AI—and usually surrounded by books.

Oct 28, 2024

Why You Should Disrupt Categories, Not Create Them

You can stand out without starting from scratch—especially in the age of AI

Apr 29, 2025

Where a Sci-fi Novelist Surfs for Story Ideas

The surfboards, split keyboard, and improv guidebook fueling Eliot Peper’s AI worldbuilding