In a marginal cost world, willingness to pay is king
Everything we published this week
How to 10x ChatGPT with personalized answers
Weapons are a necessary evil, not a hype-y consumer product
How to strike the right balance between the novel and the familiar in design
Not every business is a startup
Introducing the atomic value swap
I’m a writer—what are you?
How to think about investing in a startup versus a public company
The history and future of underground infrastructure
A founder’s guide to liberation amid stress and uncertainty
Negotiate on either price or terms—not both
No one cares, so take more risks
Why we should all care more about founders than we do
Sit with whatever comes up, and be transformed
Why hits will persist in a world of infinite content
To be interesting, be interested
Triller's S1 raises questions about its numbers
Today is a big day here at Every! We have a couple of announcements:We’ve spun out Lex (our AI-powered word processor) to become its own com
The soul in the media machine
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