Talk Therapy

What happens when two friends start a media business?

Aug 21, 2020

#22 - A behind-the-scenes look into a media deal ft. Li Jin

Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you

Sep 19, 2020

#28 - Can Roam justify the $200m valuation?

Dan interviews Nathan about his latest essay on Roam, the $200 million dollar note-taking app. How did you feel about this episode? Amazing

Oct 24, 2020

#38 - RIP Quibi

Dan and Nathan eulogize Quibi – and extend some sympathy to anyone who has a big idea. How did you feel about this episode? Amazing • Good 

Oct 29, 2020

#39 - Cultivating Caring

Using the exciting new launch of Ask Jerry as a springboard, Nathan and Dan parse out the importance of radical self-inquiry in business, an

Oct 21, 2020

#37 - Better Business Writing

What began as a weekly “Great Writing” meeting is now the newest member of the bundle! Dan and Nathan reflect on how their joint desire to g

Sep 9, 2020

#26 - A post-vacation catch-up

Nathan and Dan discuss Superorganizers and Bundle Digest updates and the books they read on vacation. Books mentioned: Of Mice and Men by J

Jun 7, 2020

#0: The story of how we met (start here!)

Two friends start a business together. What could go wrong? Click here to read the transcript for this episode.

Aug 26, 2020

#23 - Designing our visual identity

We’re launching a new series to bring you along the journey of figuring out Every’s visual identity! The first episode (which is longer tha

Aug 5, 2020

#17 - How should we compensate creators?

Nathan and Dan discuss how a new kind of media business model requires them to rethink how to fairly compensate writers for the bundle. Ho

Aug 7, 2020

#18 - How do we decide what to publish?

Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p

Jul 1, 2020

#8 - The model was actually right!

Four months ago, when we only had a couple hundred paying subscribers, Adam Keesling made a financial model that predicted we’d have 1,462 c

Dec 17, 2020

#50 - Substack Reader is here! Is it good?

Dan and Nathan address the news that’s been dominating the Everything Slack all day: Substack’s long-awaited reader, which collects your new

Nov 19, 2020

#45 - Fleets, Reels, and Shop usher us into a period of turbulence

Dan and Nathan ponder the latest features shipped by Twitter and Instagram, and the reactions to both. At what point do compelling experienc

Jul 22, 2020

#14 - Focus pocus

As the Everything bundle grows, Nathan’s focus seems to have disappeared. Dan helps him troubleshoot, and by the end of the episode, we deci

Nov 12, 2020

#43 - The Power of Constraints

Nathan walks Dan through the ideas and strategy behind his new Divinations series, Three Shorts. How do you get from the Zone of Ignorance t

Jul 24, 2020

#15 - Maker weeks & feedback loops

Two things today: First, a bit of follow-up from last episode. We’re alternating weeks where one of us is in “maker mode” and the other is i

Jul 10, 2020

#11 - Two entrepreneurs and a journalist walk into a podcast

Today, Dan and Nathan welcome guest Alex Kantrowitz to Talk Therapy! (This is a special episode that’s twice as long as usual!) Alex left hi

Feb 6, 2021

#56 - Why audio has a lower “Dunbar’s Number”

With the news that Twitter has acquired the podcasting company Breaker, Nathan walks Dan through his latest Divinations article on the state

Jun 13, 2020

#3 - How do you choose who to work with?

Dan and Nathan discuss an existential question for any creative and ambitious person: How do you choose to work with someone or on something

Aug 28, 2020

#24 - Are we a tech or media company?

Dan and Nathan discuss productivity cycles, the latest version of Sparkle, Dan’s file management system, and how they relate to Nathan’s new

Sep 2, 2020

#25 - Behind the scenes of our first ad deal

Nathan and Dan talk to Brian McCullough, host of the Techmeme Ride Home podcast, about how the ad deal in last week’s Bundle Digest came abo

Jan 29, 2021

#54 - Paradigms ‘R’ Us

What do you do with your revolutionary idea when everyone else has one, too?

Oct 7, 2020

#33 - How to use Spatial Organizing

Dan takes Nathan through his Superorganizers piece on Spatial Organizing. The technique is useful for a pretty much any project, from writin

Jun 11, 2020

#2 - Work/Life Harmony

Dan and Nathan discuss balancing meetings with getting writing done. They also discuss balancing living a happy life with trying to put out