Every article we published in April 2025.
If tools are getting more expressive, why are user experiences still stuck in checkboxes and static flows? Freeform is our answer to that question.
This newest funding round means this company has either a trillion-dollar outcome—or nothing at all.
Physicist and novelist Alan Lightman on consciousness, wonder, and emotions
Language models handle the repetition—people decide what matters
Plus: The inside story of vibe forms
There are billion-dollar markets to be seized—if you can learn to see like an agent.
Tina He spends her days building at the cutting edge of AI—and usually surrounded by books.
Our creative lead Lucas Crespo on making the internet feel beautiful
It’s less about capturing attention, and more about deserving it
Shopify’s CEO announced that AI is a workplace expectation. This is your step-by-step guide to mastering AI at work.
Plus: The race to design for agents, and a guide for AI in the workplace
Creativity isn’t magic. You can train it like a muscle, and AI can help.
What a wave of ‘zero-AI’ policies reveals about our obsession with hard work
The highest praise I can give is that I’m already using it all the time
Portola cofounder Quinten Farmer and head of story Eliot Peper on building AI companions that feel real
Our take on what’s powerful, what’s practical, and what’s still TBD
Plus: Meet your new AI alien best friend
Where you can find my analysis going forward
He was early to the internet, VR, crypto—and now AI. The 'Wired' cofounder on exploring the edges of what’s next.
Where I went wrong, and then right, with vibe coding our file organizer Sparkle
You are what you say you are—not just what you click
Responsibility versus transparency in the AI era. Plus: An upgrade to our file-organizing app Sparkle.
Three principles for worldbuilding in the AI era
The surfboards, split keyboard, and improv guidebook fueling Eliot Peper’s AI worldbuilding
Benchmark’s Sarah Tavel on why the future of consumer AI should tap into our need to share