Nathan Baschez

Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.

May 1, 2020

“Shop” from Shopify: right problem, wrong solution

Opening a marketplace creates complicated new tradeoffs

May 31, 2020

Kernel Strategies

Six attributes of high-traction startups

Dec 16, 2020

Three Shorts: Axios, Crunchyroll, Periscope

The strategy behind the news, in as few bullet points as possible

Jun 30, 2021

Inside Spotify’s Vision for Audio Creators

“We want people to live off their art” - Chief R&D Officer Gustav Söderström

Oct 22, 2020

What I got wrong about Quibi

A post-mortem for a failed prediction, and a failed startup

Dec 3, 2020

#47 - What founders can learn from Slack’s story

Reacting to the news of Slack’s purchase by Salesforce, Nathan gets into the different opportunities in hardware vs. software and Dan goes d

Aug 26, 2020

#23 - Designing our visual identity

We’re launching a new series to bring you along the journey of figuring out Every’s visual identity! The first episode (which is longer tha

Dec 10, 2020

Exploring Online Community Dynamics, with Nadia Eghbal

And what content creators can learn from open-source developers

Apr 17, 2021

A New Funnel for Music

Recent news from TikTok, ConvertKit, and Ditto reveal an emerging new funnel for music creators to directly acquire, engage, and monetize fans.

Sep 23, 2020

Making Websites Super Easy To Build, with Joseph Cohen

The founder of Universe joins us to discuss how to democratize website creation

Aug 27, 2020

The Art of Unbundling, with Greg Isenberg

The Consumer Social innovator on how audiences become communities — and how you should monetize them

Aug 5, 2020

#17 - How should we compensate creators?

Nathan and Dan discuss how a new kind of media business model requires them to rethink how to fairly compensate writers for the bundle. Ho

May 20, 2022

How To Time The Market (Or Not)

A Book Review of “Mastering the Market Cycle”

Mar 12, 2020

How to use incentive alignment to unlock faster growth (in the real world)

My recent interview with Jesse Beyroutey solidified a hunch that I’ve been nursing for awhile: Incentive alignment is one of the most import

May 3, 2021

Why Influencers Need a Watchdog

A mind-expanding conversation with Kat Tenbarge

May 22, 2021

Is The United States a Creator-Friendly Country?

European countries have built a robust social and economic safety net for creators. Why not the US?

Apr 1, 2021

Human Speculation

BitClout is a new service that allows anyone to create a publicly-tradable token. Will it work? What effect could it have?

Dec 19, 2019

Ben Gilbert on how Acquired launched their paid podcast

It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y

Feb 11, 2021

Snap’s Spotlight Program Led To a 22% Rise In DAUs

Also: Patreon’s push towards creator equity, SMS platforms for creators, podcast advertising consolidation, and more

Aug 21, 2020

#22 - A behind-the-scenes look into a media deal ft. Li Jin

Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you

Apr 17, 2020

What can we learn from Facebook Portal?

Three Shorts: Facebook Portal — back from the dead!; an advertising arbitrage opportunity; a funny story about the power of incentives

Jun 23, 2020

5 interesting strategy decisions from WWDC

Decoding Apple's intentions

Oct 7, 2020

#33 - How to use Spatial Organizing

Dan takes Nathan through his Superorganizers piece on Spatial Organizing. The technique is useful for a pretty much any project, from writin

Dec 12, 2020

#49 - On Stress: Dan would like to speak with the manager

After giving Nathan proper credit for getting him to finally listen to—and enjoy—podcasts, Dan takes a pressing question from a recent one t